Our Code
This company was built on three principles.
We did not invent them.
They were handed to us.
Generation One
The Farmer.
My wife's grandfather was a farmer.
Years ago, I was riding with him in a pickup truck, inspecting his fields the way farmers do. I asked him why he was doing certain things to the soil — rotating this crop, resting that acre, choosing one seed over another.
He thought about it for a moment. Then he turned and said the sentence that has guided me ever since:
"Whether I own this field or rent it, my job is to leave it in better shape than when I began."
That is our Code.
It is the definition of organic farming. It is the ethic of a craftsman. It is the standard of a life well lived. And it is the reason every acre of our hemp is USDA Certified Organic — because organic farming is nothing more, and nothing less, than leaving the soil better than you found it.
Only about 5% of CBD brands carry USDA Certified Organic status. We carry it because his sentence would not let us do anything less.
Generation Two
The Father.
My wife's father lived by a phrase before he ever taught it to her.
"Defy the odds."
After 50, every health statistic whispers decline. Sleep. Cognition. Cardiovascular. Chronic pain. Mood. The world is quietly ready to write a story for you, and most people accept the draft.
He didn't. He taught his daughter not to. And she, in turn, taught me.
Every product we make is a small bet against those statistics. A cleaner bet. An honest bet. A bet you can read the lab results on.
Defy the Odds is not a slogan. It is the inheritance of one family, now offered to yours.
Generation Three
The Husband.
I spent thirty years inside the American healthcare system.
Long enough to watch good people get stuck on prescription treadmills they couldn't get off. One pill for a condition, a second pill for the side effects of the first, a third for the side effects of the second. Somewhere in that cycle, the person disappears into the medicine.
Early on, I made a quiet decision:
"I will not settle for this. And I will not watch the people I love settle for it either."
That is my Stand. Refuse to settle.
I watched it matter in my brother's last weeks of life. I watched it matter in a friend's mother's last months. I watched it matter, and I decided to build the company I wished had already existed. Organically grown. Third-party tested. Published results on every batch. No shortcuts, no hype, nothing to hide.
Soothe Organic.
Three Generations. Three Principles. One Brand.
A grandfather in a pickup truck. A father who taught his daughter not to accept the forecast. A husband who refused the inheritance the system was quietly offering him.
Every bottle of Soothe Organic carries all three of them inside it.
Leave it better than you found it.
Refuse to settle.
Defy the odds.
If these principles are yours, we'd be honored to have you with us.
— John Adams, Founder
Soothe Organic · Casper, Wyoming